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July 18, 2013

Today we celebrate:

National Caviar Day – This is a very expensive, seafood delicacy. Caviar is the fancy word for fish eggs. True caviar is not just any fish's eggs, but only comes from sturgeon captured in the Caspian or Black Sea. It is so expensive because there are bans on fishing for this type of fish because of a dwindling supply. I say let the fish keep their eggs and live their lives. Surely we can find something more appetizing to eat.

Get To Know Your Customers Day – This is the day for the third quarter for all business owners to get to know their customers.

Nelson Mandela International Day – This is Nelson Mandela's birthday and was adopted by the United Nations General Assembly in 2009 for the purpose of calling people all over the world to contribute to changing their communities and thereby changing the world, one community at a time.

To celebrate today, spend the day getting to know your customers and their likes and dislikes so you can meet their needs better than any other company. Splurge on some caviar for dinner to congratulate yourself on a job well done and brainstorm ways that you can change your community for the better.

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